Power To Speak will help you uncover elements of your story that will impact, influence and inspire your audience whether for video, talks, presentations or auditions.
Why is ‘Story’ Important for YOU?
Storytelling is an ancient and powerful tool that connects people on an emotional level, human to human. And in today’s online, instant, social media-driven world where data and algorithms are kings, this basic human connection has become highly prized.
By sharing your story and experiences you create a connection with your audience that is visceral and makes you and your business memorable.
When you use events from your own experiences that relate to your business or your audience you can show how you were affected and what you learned. This builds trust and credibility, creating long-lasting and loyal relationships because your audience feels connected to you.
As Maya Angelou said, ‘People will forget what you said …but people will never forget how you made them feel.’
Your story gives you an authenticity that will inspire trust in others.
And by exploring your story, you may discover what’s holding you back, any blocks that may be hindering your progress and stopping you from taking action.
Then you can discard baggage and understand bad behaviours.
Grounding yourself in your story will give you inner confidence because you will be able to speak with honesty and truthfulness.
You don’t need to share warts and all. Find the parts that will relate to your audience.
Sharing your story can be a great motivational tool.
Oprah Winfrey says that all people want is validation. Your audience might hear something in your story which validates theirs’s. They want to be heard. Valued.
Sharing and empathising enables you to open up and LISTEN to others.
Your story says, ‘if I can do it so can you.’ You can inspire others.
Sharing your story is powerful. It shows a vulnerability and vulnerability takes courage.
There is a quote by Nietzsche that says, ‘That which does not kill us, makes us stronger.’
Sounds a little harsh but basically means that those difficult experiences, the ones that nearly tip you over the edge, are lessons that will make you stronger but, also, kinder, tolerant, empathetic and compassionate.
Find the positives in your journey. Positivity creates excitement, and a ‘can do’ attitude.
And so, using your story will make you engage and inspire others and help you to build a following, a community of fans. People that understand and trust you and therefore understand and trust your brand.
How can YOU do this?
Your story is what makes you unique.
The reason I’m able to coach others, building confidence, resilience and self-esteem around public speaking, is because of the experiences I’ve had in my life.
My story is my USP, (unique selling point) allowing me to help others uncover their stories that will, in turn, impact, influence and inspire their audience.
A good place to start is with your HERO’S JOURNEY. We all have one because we are all the Hero of our own story.
What is The Hero’s Journey?
It’s basically the formula of every coming of age or adventure story ever told – The Odyssey, Star Wars, Wizard of Oz, Harry Potter & many more.
Explored by American professor of literature, Joseph Campbell, in his book A Hero With A Thousand Faces it is:
‘a common narrative archetype, or story template, that involves a hero who goes on an adventure, learns a lesson, wins a victory with that newfound knowledge, and then returns home transformed.’
Campbell listed several steps on the journey. Here are the basics:
- The ordinary world that the hero inhabits.
- Being stuck, refusing the call.
- The call to adventurer or quest for the elixir or reward.
- Meeting the mentor (coach, teacher) e.g., Yoda, Dumbledor, Hagrid.
- Fight the demons. e.g., Dementors, Voldemort, Darth Vader. The wicked Witch. The fight/ trials.
- Defeat the demons and return home with the reward. Transformed.
So, what’s your Hero’s Journey?
As I said at the beginning, we all have one! However, don’t just share your story to elicit sympathy or show off, that would be self-indulgent. Pass on what I’ve learnt and gained from your experiences. Find and share the parts that will inspire and engage others. The parts that others can learn from, relate to and even be entertained by.
Don’t let your story become your excuse for hiding. You are the Hero in your journey. You have an amazing story. Speak up, be heard. Your voice is your greatest tool – learn how to use it effectively so that you show up powerfully in the world.
Everyone deserves to be the hero of their own story. Power To Speak will uncover stories that will impact, influence and inspire. For video, talks, presentations or auditions. If you’d like to find out more about my work and how I help my clients raise their confidence, control nerves and speak with authority, then…
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