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Mark Twain (although it could have been comedian, Jerry Seinfeld?) once said he’d rather be in the casket at the funeral than deliver the eulogy. It is true that many leaders and entrepreneurs find presenting uncomfortable. CEO of mega-successful brand, Gymshark, Ben Francis has gone out of his way to learn the art of public speaking
When you enter a rehearsal space as an actor the first thing you’ll do after the ‘getting to know you’ chat is a warm-up. The point of the warm-up is not just to get you physically warm, but its aim is to release the tension you’ve bought into the room from the outside world. You get
When it comes to defining a brand; finding its voice and personality, the 12 Jungian archetypes are a useful tool. As Daniel J. Moore of Iron Dragon Design, writes on his website: ‘Archetypes help align a brand’s vision, purpose and values. They create a voice for the brand to utilise in interactions, forming consistency in their branding and message.
I certainly want my clients to be accountable for their actions and take responsibility for their message, but it needs to come from a place of truth. We build trust by finding common themes that bring us together with our customers. Whilst we all want to make money and we can, by finding the common denominator between us, our common traits bring people closer. Commonality breeds relatability builds community and creates customers. Creating the perfect-looking videos or hiding behind sales promotions will build unnecessary barriers between your personal brand and your customer.
In the business-to-business world, we must be slick, know more than the competition, be stoic, serious, sound like THE expert, right? We need to speak the language, know the acronyms. Do we, though? Delivering and presenting ourselves in a way that steers clear of jargon and hierarchy is what is becoming the differentiator for so
How we market ourselves and our products has changed. We need to face our fears and insecurities and get comfortable being seen by the customer on screen and in the flesh. Face And Embrace The Fear.
Definitions: insurrection noun 1. a violent uprising against an authority or government.”the insurrection was savagely put down” Similar: rebellion, revolt, uprising, mutiny, revolution, insurgence. * late Middle English: via Old French from late Latin insurrectio(n- ), from insurgere ‘rise up’.
The voice is an amazing instrument. It’s like a guitar. The larynx is the strings. Air, our breath, is the hitter. Our chest, throat and head are the body of the guitar, the resonator. We use our voice to produce wonderful sounds which entertain, engage, inspire and connect us to others.
Myself and fellow co-host, Trisha Lewis, have been brainstorming what it is to ‘brainstorm’ as well as to ‘network’ in order to get the content just right for our forthcoming MAKE IT REAL networking events (next one is 10 November). We’ve discussed prompts, themes, pain points and more excitingly – timings!!